Privacy Policy for Butler AI FZ LLC
Last updated: Dec 8, 2025

This Privacy Policy applies between you (“User”, “you”) and Butler AI FZ LLC (“Butler”, “we”,
“our”, or “us”), the owner and provider of this Website and the Butler AI platform. Butler takes your privacy and the protection of your personal data very seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in accordance with applicable UAE laws, including Federal Decree Law No. 45 of 2021 on the Protection of Personal Data (PDPL), and—where applicable—other international data protection laws.By accessing or using this Website or the Butler AI services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Website and services.

1. Definitions and Interpretation
Data / Personal Data: Any information relating to an identified or identifiable natural person.
Cookies: Small text files placed on your device by this Website.
Controller: Butler AI FZ LLC determines the purposes and means of processing your Personal Data.
User / You: Any person who accesses this Website or uses the Butler AI platform.
Website: https://www.hellobutler.ai including all sub-domains.

2. Scope of This Privacy Policy
This Policy applies to your use of the Butler Website, our AI concierge services, and all interactions involving data processed through hotel integrations. It does not apply to third-party websites or hotel systems we integrate with.

3. Data We Collect
We may collect:
• Name, contact information, job title, preferences
• Device and browsing information (IP address, browser type, OS)
• Hotel‑related guest data processed via PMS/PBX/POS integrations
• Guest requests, room number (if provided), reservations and service interactions.
• Vendor marketplace interactions.
• Limited transaction metadata (no full card details stored)

4. How We Collect Data
• Directly from you via forms, inquiries, registration, or service use
• Automatically via cookies, analytics, device logs
• Through hotel systems where hotels authorise such processing
• Through voice or messaging interactions with Butler AI

5. How We Use Your Data
We use Personal Data for:
• Delivering Butler AI concierge services
• Fulfilling guest requests (reservations, in‑room dining, vendor offers)
• Improving AI accuracy and hotel service performance
• Analytics, troubleshooting and platform optimisation
• Marketing (with appropriate consent)
• Compliance, fraud prevention, and securityLegal bases include consent, performance of contract, legitimate interests, and legal
obligations.

6. Marketing Communications
We may send marketing messages if:
• You opt-in explicitly, or
• You previously interacted with us (soft opt-in)You can opt-out anytime at: privacy@hellobutler.ai.

7. Sharing Your Data
We may share Personal Data with:
• Butler employees and authorised contractors
• Hotels using Butler to fulfil guest requests
• Vendors/partners providing local services
• Cloud hosting providers, analytics partners, payment gateways
• UAE authorities when legally requiredWe never sell personal data.

8. International Data Transfers
Some processors may operate outside the UAE. Where transfers occur, Butler ensures
compliance with the PDPL including adequate safeguards and contractual protections.

9. Data Security
We implement security measures including:
• Encrypted servers
• Identity and access controls• Logging and monitoring
• Data minimisation principles. Report concerns to: privacy@hellobutler.ai.

10. Data Retention
We retain Personal Data only as long as necessary for:
• Service delivery
• Legal and regulatory requirements
• Dispute resolution
• Business record‑keepingBackups may persist for compliance purposes.

11. Your Rights Under UAE PDPL
You have the right to:
• Access your data
• Request correction or deletion
• Restrict processing
• Object to certain processing
• Request data portability
• Withdraw consentTo exercise your rights: privacy@hellobutler.ai.

12. Cookies We use necessary, performance, functionality and targeting cookies.
You may disable cookies through your browser, though some Website functionality may be
affected.

13. Links to Third‑Party Websites
We are not responsible for external websites linked from our Website. Review their
respective privacy policies.

14. Business Transfers
If Butler undergoes acquisition, restructuring, or asset sale, your data may be transferred to
the new entity under the terms of this Privacy Policy.15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page
with a revised “Last Updated” date.

16. Contact Us
Butler AI FZ LLC
Dubai, United Arab Emirates
Email: privacy@hellobutler.ai
General inquiries: hello@hellobutler.ai